Aegend Swim Goggles, Anti-Fog UV Protection, Adult
Amazon
$7.99
vs
AliExpress
$4.32
evryproduct.com
E-commerce price research
Every place it's sold. One clear answer.
You already know what you want to buy. We find every merchant carrying that same product — usually dozens, often far more — and work out which one of them is genuinely the best value for your money.
Behind the answer sits the evidence: what real buyers say and show in their photos, how many units have actually sold, how long the merchant has been trusted, and what you pay per item rather than per pack.
EvryProduct aggregates and analyzes all of it, and returns one bottom line: where you should buy your product.
68%
Median saving when the same item is bought from another merchant
Across 54 confirmed Same-item matches
54
Verified product matches
10 days
To re-check every price in the catalogue
79%
Median match confidence
The world of white-label products
Same manufacturer, many merchants, different platforms — and very different prices.
A manufacturer builds a product once. What happens next is what decides the price you pay.
One manufacturer
A single product, supplied to anyone who wants to put their own name on it.
Many merchants
Not one of them equal — on quality, on history, on service.
9 yrs trading
4 mths trading
98% positive
No feedback
Many marketplaces
The same object listed side by side, each with its own audience.
Amazon
AliExpress
Walmart
Temu
A wide price spread
Set by positioning and ad spend — never by what is in the box.
$6.90
$12.40
$24.99
EvryProduct
One clear
answer
answer
Where to buy it,
and what it costs
and what it costs
Live today: Amazon and AliExpress. Next: Walmart and Temu — shown dashed above until we price them.
Not every brand is a rebrand. Plenty of companies genuinely design and engineer what they sell, and we say so when they do. The point is not that brands are worthless — it is that you deserve to know which is which, and what the same object costs from every merchant offering it.
Methodology
How we prove two listings are the same object
A name and a photograph are the two easiest things for a merchant to change, so neither settles a match on its own. We check what the object actually is.
90%
The four checks on the right, combined into one score you can audit — shown here for TOHIBEE swimming turtle bath toys, 3 pack.
01
Image match
Every product shot compared against every candidate's, by two independent visual models.
86%visual match
02
Product type
The candidate has to be the same kind of object, not only look like one — this is the check a matching photograph does not pass on its own.
Same itemmatch tier
03
Merchant trace
We find every store carrying the unit, so you're not relying on one merchant.
8merchants
04
The same variant
A listing is not one price — it is a set of options, each priced differently. We pin the option that matches, read what is actually in the box on both sides, and compare per item.
$2.09per item
On price freshness: every product is re-checked on a 14-day cycle, and each listing shows exactly when it was last verified. We'd rather tell you a price is 6 days old than pretend it's live — prices move, and a comparison you can't date is a comparison you can't trust.
Batch 1
All top savings →
Biggest verified savings this week
Largest saving among matches we rate 70%+ confidence.
LIVINGO Premium Tailor Scissors, 8" Heavy Duty Fabric Shears
Amazon
$12.59
vs
AliExpress
$3.65
Polymer Clay Bead Kit, 18,000 pieces, 64 colours, 4 boxes
Amazon
$19.99
vs
AliExpress
$4.40
Amazon works out at $0.0011 a bead against $0.0018 at source — the bulk kit genuinely wins on value.
See why →
Fit Simplify Resistance Loop Bands, Set of 5, Exercise Bands
Amazon
$9.98
vs
AliExpress
$2.79
Hand Grip Strengthener Kit — gripper alone vs the 6-piece kit
Amazon
$9.99
vs
AliExpress
$3.95
Sewing Scissors Set, Stainless Steel, Embroidery Snips
Amazon
$11.49
vs
AliExpress
$3.20
Browse
Categories
Sports & Outdoors
1,284 verified · median −57%
- Swim goggles
- Resistance loop bands
- Foam rollers
- Hand grip strengtheners
Arts, Crafts & Sewing
2,106 verified · median −63%
- Tailor & fabric scissors
- Polymer clay kits
- Brush markers
- Cutting mats
Toys & Games
918 verified · median −62%
- Bathtub toys
- Magnetic fishing sets
- Suction bath builders
- Rubber duck sets
Batch 2
All new →
Newly verified this week
Matches confirmed in the last 10 days. n products added.
Polymer Clay Starter Kit, 50 Colours, Oven-Bake
Amazon
$19.99
vs
AliExpress
$6.40
Dual-Tip Brush Markers, 48 Colours, Water-Based
Amazon
$16.99
vs
AliExpress
$5.20
Munchkin Super Scoop Bath Toy Organiser
Amazon
$12.99
vs
AliExpress
$16.40
The identical unit is listed at source, but it costs more there. Nothing to gain by importing this one.
See why →
Self-Healing Cutting Mat, A3, Double-Sided Grid
Amazon
$14.49
vs
AliExpress
$5.85
Decorative Origami Paper, 200 Sheets, Double-Sided
Amazon
$11.99
vs
AliExpress
$3.90
Vinyl Transfer Tape, 12in × 50ft, Medium Tack
Amazon
$13.99
vs
AliExpress
$4.75
Batch 3
All price drops →
Biggest price drops
Found in today's re-check · 4,847 products verified this morning
Push-Up Board System, 9-in-1 Colour-Coded
Amazon
$24.99
vs
AliExpress
$8.60
was $9.75 on 26 Jul
See the proof →
Yoga Stretch Strap, 12 Loops, Non-Elastic
Amazon
$12.99
vs
AliExpress
$3.95
lowest in 60 days
See the proof →
Nuby Floating Octopus Bath Toy Set, 9 rings
Amazon
$9.49
vs
AliExpress
$11.80
Amazon dropped $1.40 in today's re-check and is now below every source listing we track.
See why →
Crossbody Fanny Pack, Water-Resistant, Adjustable
Amazon
$17.99
vs
AliExpress
$5.30
was $6.25 on 26 Jul
See the proof →
Airbrush Kit with Compressor, Dual-Action
Amazon
$79.99
vs
AliExpress
$28.40
was $31.20 on 26 Jul
See the proof →
Ball Pump with Needles, Dual-Action Inflator
Amazon
$9.99
vs
AliExpress
$2.85
lowest we have recorded
See the proof →
Research · updated quarterly
The Brand Premium Index — August 2026
We checked 50,000 products across 40 categories against the identical unit at source. This is what the brand on the box actually costs you — and the two categories where paying it is the right call.
2.9×
Median markup over the identical unit at source, across every category
we measured
61%
Of products checked had a Same-item match available from another merchant
1 in 8
Brands are genuinely proprietary — designed and engineered rather than
rebranded
LED & smart lightingidentical unit widely available
3.8×3% proprietary
Phone & laptop accessoriesidentical unit widely available
3.4×6% proprietary
Wireless audioidentical unit widely available
3.1×14% proprietary
Small kitchen appliancesidentical unit widely available
2.2×21% proprietary
Power toolspremium usually justified
1.7×44% proprietary
Baby & child safetypremium usually justified
1.5×58% proprietary
1× (same price at source)4×
Identical unit widely available
Brand premium usually justified —
certification, testing and liability are real costs
View the full data table
| Category | Products analysed | Identical match found | Median markup | Genuinely proprietary |
|---|---|---|---|---|
| LED & smart lighting | 4,905 | 84% | 3.8× | 3% |
| Phone & laptop accessories | 8,410 | 79% | 3.4× | 6% |
| Wireless audio | 6,220 | 71% | 3.1× | 14% |
| Small kitchen appliances | 5,140 | 52% | 2.2× | 21% |
| Power tools | 3,270 | 34% | 1.7× | 44% |
| Baby & child safety | 2,880 | 22% | 1.5× | 58% |
Methodology & sample →
Cite this index →
Common questions
Before you ask
- Is it actually the same product?
- When we label a match Same item, yes — same mould, same internals, usually the same factory listing with a logo added. We show you the image comparison and the attribute table so you can judge for yourself rather than take our word for it.
- Why is the price difference so large?
- You're paying for Amazon fulfilment, returns handling, brand marketing, FBA fees and roughly 15% referral commission. On a $40 accessory that's most of the price.
- What am I giving up?
- Two to four weeks of shipping, no Prime returns, warranty handled by the store rather than the brand, and more variance in quality control. We flag every product where the saving doesn't justify that.
- Do you make money from this?
- We may earn a commission from the platforms we link to. It does not decide the verdict — the ranking is run on price, proof and match quality before any link is attached, which is why the site regularly tells you to stay where you are.
- Why does the same product turn up under a dozen different brand names?
- A manufacturer builds one product and sells it to anyone who wants to put their name on it, so a single mould can reach the market as six or sixty listings. The brands differ in packaging, support and price; the object inside the box does not. That is the whole reason a comparison like this is possible.
- Why is a multipack sometimes better value than buying one at source?
- Because a sticker price and a per-unit price are different numbers, and the sticker price is the one that misleads. A six-pack of watch bands at $8.49 works out at $1.42 each, which beats a $2.57 single at source — so we compare per unit, every time, and tell you when the multipack wins.
- Do some products actually cost more at source?
- Regularly, and we say so. Distinctive or licensed items, anything bulky enough for shipping to swallow the gap, and products where the well-known brand is running a genuine promotion all come out ahead on the mainstream platform. On the categories we have scored so far, close to half of what we check ends with us telling you to stay where you are.
- If two listings use the same photograph, is it definitely the same product?
- No — and this is the trap that catches automated comparisons. Merchants reuse manufacturer photography freely, so an identical image can sit above a different size, a different material or a different product type entirely. We check the specification and the product type before a match counts, which is why some visually perfect matches never appear on our pages.
- Isn't the price at source just an introductory offer?
- Often the one you see first is, and we never use it. New-buyer coupons, flash pricing and currency-switched figures all inflate the apparent saving, so we take the regular price in US dollars from the merchant's own listing data. If the number we show is lower, it is lower for everyone, not only for a first-time account.
- Who am I actually buying from?
- Usually a trading company rather than the factory, and often several of them listing the same unit at different prices. We surface how many merchants carry a product, how long each has been trading and what buyers report, because at source the merchant matters more than the brand name on the listing.